by Melanie | Mar 18, 2016 | corporate video production Sydney
Tailoring sales copy for an ‘Unaware’ prospect. The first post in this series outlined the sales copy ‘customer awareness graph’ that was created by copywriting legend Gene Schwartz. Most Aware Product Aware Solution Aware ...
by Melanie | Mar 16, 2016 | corporate video production Sydney
This is the 2nd to last post in the series dedicated to the sales copy ‘customer awareness graph’ that was created by copywriting legend Gene Schwartz. Read the first post of the series here This graph helps marketers tailor a more targeted sales approach...
by Melanie | Mar 14, 2016 | Post Production
Gene Schwartz – the sales copy writing legend, coined a simple ‘customer awareness’ graph that helps marketers determine what type of sales lead to implement, depending on where their customers fall on the graph. Most Aware Product...
by Melanie | Mar 10, 2016 | corporate video production Sydney
We are now at the 3rd installment of the ‘five levels of customer awareness’ To jog your memory, we are referring to a customer awareness graph that helps marketers determine what type of sales lead to use. By targeting your typical customer, and taking...
by Melanie | Mar 9, 2016 | corporate video production Sydney, video production Sydney
My previous blog post outlined the importance of knowing your target demographic and most importantly – what your customers already know about your brand. Gene Schwartz – the copywriting legend, coined a ‘customer awareness’ chart that helps...
