by Melanie | Jan 16, 2016 | Video Production
The video thumbnail is probably the most under optimised feature of video, yet it yields the best click-through rates. What is a video thumbnail? It’s the ‘front page’ or the ‘book cover’ of your video. It’ often the beginning frame...
by Melanie | Jan 9, 2016 | video production Sydney
Have you been meaning to create a video for your website, but have been putting it off because it’s a big job? In some ways, depending on your expectations, time and budget, – creating a compelling sales video can be difficult and expensive. But what if...
by Melanie | Jan 5, 2016 | TV Commercial Production
Your script is like a business plan for your video. In most cases, there are higher benefits when the client writes their own script. Not only does it cut down on costs, but the client always knows their own industry better and can ensure the message is projected...
by Melanie | Jan 1, 2016 | Video Production
Many businesses have employed video content for their website, but seem to get stuck on what else to include once they have created and promoted their sales video. The mantra for becoming an authority in on the net is: “the more video content the better”...
by Melanie | Dec 19, 2015 | Promotional Video
Promotional videos are more than just sales content for your website When promoting a product or service, the idea of a “promotion” is to get as much exposure as possible. Before the dawn of the internet, the pinnacle of promotion was television. Although TV is still...
